The first nicotine pouch created by women.
Designed around the details that make the difference.
Made for those who unapologetically do things their way.
Discreet mini pouches. Lower-dose options. Gentle absorption. Imaginative flavours.
Hit follow and slay the day with us.
What makes SLAY. different?
Discreet mini pouch format: SLAY. stays invisible when you use it, giving you complete discretion
Less burning sensation: Carefully developed for a smoother experience, SLAY. offers a more comfortable feel in use, with reduced harshness
Nicotine doses on the lower end: a more conscious way to get the benefits of nicotine pouches without the strong hit
Female-first flavours: Five distinctive flavours, developed to meet female preferences
Stylish can: A can made to look good in your bag, on your table, and in your day.
Nicotine pouches, rethought from a female point of view.
For too long, the nicotine pouch category has been shaped by intensity, harshness, and codes that did not leave much room for a different kind of experience.
SLAY. was created to change that. A tobacco-free nicotine pouch developed from a female point of view, with discreet mini pouches, lower-dose options, stylish design, and a more considered, gentle experience.
Made to complement every moment of your day effortlessly with the discretion to fit in wherever life takes you.
This is nicotine reimagined for a smoke-free, vapour-free future.
First time using a nicotine pouch?
Nicotine pouches are small, tobacco-free pouches placed under the upper lip. They release nicotine gradually - without smoke, vapour, or chewing.
For your first SLAY experience, we recommend starting with one of our lower nicotine strengths.
01
Place the pouch gently under your upper lip.
No chewing needed.
02
Let it sit comfortably.
The nicotine is released gradually while the pouch stays discreetly in place.
03
Keep the pouch in for up to 30 minutes.
Do not chew or swallow.
04
When finished, remove the pouch and dispose of it in the top compartment of the can.
Use a fresh pouch whenever you choose.
SLAY pouches are designed for a gentler experience, but sensitivity can vary from person to person. A light tingling sensation may happen and is part of the normal nicotine pouch experience.